Guilty Pleasure or Just Good Conduct?


"Good, better, best. Never let it rest. Until your good is better and your better is best." - Tim Duncan, Professional Basketball Player

Last week I blogged about Tabatha Coffey and her reality show, Tabatha’s Salon Takeover. The gist was that most entrepreneurs need reality checks to make sure they are not putting up with what’s not working in their businesses.

This week I had the chance to talk with two experts who had heard Tabatha speak last month at a conference. Like me, they were impressed with her no-nonsense, back to basics business style. She used the opportunity, not to plug herself or her television show, but to speak about good business conduct.

Once again, Tabatha hit on some concepts that hold true for any business. You have to conduct yourself as though you are the tops in your field. Treat your customers with respect. Keep your place of business clean and inviting. Invest in employees who will respect your vision and provide quality customer service.

Dress the part. If you want high end customers, you need to draw high end customers with your demeanor, speech and appearance. In this age of casual every day, it’s easy to slip into habits that make it seem like we just don’t care. If you want to stand out from the crowd, look and dress the part of a leader.

I had a friend once who was looking to hire a house painter. She watched the painting company trucks she saw while sitting in traffic. She took the numbers of the trucks that were clean, in good repair and with good signage. She figured that if the company took pride in its trucks, it would take pride in painting her house.

It goes to show you that there still is a place for good business conduct, manners and pride. If you exhibit these characteristics in your business, your business will be a reflection of that behavior. And that is a sure fire way to win.

Are you ready to win?

0 comments: