What's Your Brass Ring?

“Inherent in every intention and desire, is the mechanics for its fulfillment ... Intention and desire have infinite power.” – Deepak Chopra

We’ve written a lot about intentions, their characteristics, and why they are crucial to any business or business person. But, given that knowledge, how do you create intentions that are specific to you and your company? How do you know if you are pursuing the right brass ring?

As usual, we will answer this question with more questions. Here’s what you should ask yourself as you craft your own personal intentions:

1. What is your biggest problem? What is the elephant in your company’s living room? Are you losing money? Are you working 27 hours a day? Are your employees performing at half capacity and spending the other half of their time complaining? Write down your three biggest problems.

2. Would solving those problems give you what you want? First you have to get clear on what you want. Do you want more branch offices? More time off? Do you want to sell your company? Get specific. Then look at your three biggest problems. If you solved the profit problem, would that give you enough cash flow to open another office? You need to connect the dots between solving your problems and your desired end result.

3. What is standing in the way of you solving the problem? If the problem is you aren’t producing enough product, perhaps what’s standing in the way is purchasing more equipment. If your employees aren’t performing, perhaps they need timely reviews and clear job descriptions. Write down everything you can think of that is standing in the way of you solving your three biggest problems.

4. You don’t have to know how to do it! – If the solution to your problem is a 25% increase in profit, you may scratch your head and think “I have no idea where that will come from.” Great! When you don’t know how to fix it, you open yourself up to a world of possibilities you may never have considered. Don’t shut down or give up because you don’t know how to do something. The biggest breakthroughs come from the ability to consider new ways of doing things.

5. Three is a good number. – We ask all our clients to select three intentions to work on. It’s not too many and not too few. When you are in action on three intentions you can really begin to see the impact these actions will have on the company and your results.

Look at the three things you want out of your business. Now look at your list of problems and what’s standing in your way. What three intentions can you create that will both solve your problems and give you what you want? For instance, if you take on an intention to increase sales by 20%, what will that give you? Will that increase profit? Will it allow you to pay off your bills? Will it get you the promotion you’ve been wanting? Be clear on where you want your intentions to take you, and then build the winning solutions that will be the path to your success.

Are you ready to win?