Managing Sales & Marketing Actions

Matrix Key:  Financial Viability - Marketing and Sales - Managing Actions

"Sales are contingent on the attitude of the salesman, not the attitude of the prospect." - William Clement Stone

If you are going to be successful at marketing and sales, your actions must reflect your commitment to the sales process.  You must have a disciplined approach to managing your sales and marketing actions.  Sales requires a lot of constant effort in order to keep clients moving along the sales cycle and to keep new opportunities coming in to your pipeline.  If you're not careful, you can easily drop something out and lose an important deal.  You can use the WholeLife Matrix as a guide to managing your sales actions.

The most successful salespeople know that these four attributes are essential to an effective sales process:

1. Training
2. Attitude
3. Setting Goals
4. Time Spent in Sales and Marketing

The best salespeople understand that they need continual training to stay on top of trends and technology.  They set specific goals so that drive their actions.  They spend time every day in sales actions, and they know that a good attitude shows through to prospective clients and keeps them in the game when times are tough.  There will always be days when you want to throw in the towel, but if you focus on consistent sales and marketing actions, you will soon find yourself in the winner's circle.

Are You Ready to Win?